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Articles and Publications

Articles and Publications 2006 - 2008

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Recent Articles

In a Recession Adapt to Customers' and Partners' Shifting Needs
(Marketing Memo, December, 2008)

"Saving Face"- Key Theme in China Business Dealings
(Marketing Memo, October, 2008)

Write To Inform, Not To Mystify: Plain English Made Simple
(Marketing Memo, June, 2008)

Riding Out the Recession: Marketing Tips for Hard Times
(Marketing Memo, April, 2008)

Does the Smoke Detector Make a Distinctive, but Natural Chirp? (Marketing Memo, February, 2008)

The Altered Bride or Lessons Learned from Design Innovators
(Marketing Memo, August, 2008)

Eight Market Analysis Traps To Avoid
(Marketing Memo, December, 2007)

Check Out Some New Search Engines; Banish Management Speak
(Marketing Memo, October, 2007)

The Five C's of Company Research
(Marketing Memo, August, 2007)

Uncovering Competitor Information
(Marketing Memo, June, 2007)

Foreign Partners Are the Face You Present to International Customers
(Marketing Memo, April, 2007)

Customer Disservice
(Marketing Memo, February, 2007)

Market Segmentations That Matter
(Marketing Memo, December, 2006)

Free Web sites That Will Help You Do Your Work
(Marketing Memo, October, 2006)

The Right Marketing Programs and Budgets for Heavy Scrutiny Offerings
(Marketing Memo, August, 2006)

Eight Tips To Make Sure Your Web site Is the Best It Can Be
(Marketing Memo, June, 2006)

Emerging Tech Engineers Need to Work with Marketers
(Marketing Memo, April, 2006)

Roy Komack and Peter Norton Win 2005 Writing Contest
(Marketing Memo, February, 2006)

Marketing Memo Archive: 2001 - 2005

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