Articles and Publications 2006 - 2008
Recent Articles
In a Recession Adapt to Customers'
and Partners' Shifting Needs
(Marketing Memo, December, 2008)
"Saving Face"- Key Theme
in China Business Dealings
(Marketing Memo, October, 2008)
Write To Inform, Not To Mystify: Plain
English Made Simple
(Marketing Memo, June, 2008)
Riding Out the
Recession: Marketing Tips for Hard Times
(Marketing Memo, April, 2008)
Does the Smoke Detector Make a Distinctive,
but Natural Chirp? (Marketing Memo, February, 2008)
The Altered Bride or
Lessons Learned from Design Innovators
(Marketing Memo, August, 2008)
Eight Market Analysis Traps To Avoid
(Marketing Memo, December, 2007)
Check Out Some New Search Engines; Banish
Management Speak
(Marketing Memo, October, 2007)
The Five C's of Company Research
(Marketing Memo, August, 2007)
Uncovering Competitor Information
(Marketing Memo, June, 2007)
Foreign Partners Are the Face You Present
to International Customers
(Marketing Memo, April, 2007)
Customer Disservice
(Marketing Memo, February, 2007)
Market Segmentations That Matter
(Marketing Memo, December, 2006)
Free Web sites That Will Help You Do Your
Work
(Marketing Memo, October, 2006)
The Right Marketing Programs and Budgets
for Heavy Scrutiny Offerings
(Marketing Memo, August, 2006)
Eight Tips To Make Sure Your Web site
Is the Best It Can Be
(Marketing Memo, June, 2006)
Emerging Tech Engineers Need to Work with
Marketers
(Marketing Memo, April, 2006)
Roy Komack and Peter Norton Win 2005 Writing
Contest
(Marketing Memo, February, 2006)
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2012 - 2013
Marketing Memo Archive:
2009 - 2011
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