Articles and Publications 2016 & 2017
For Email Marketing you can trust
How To Craft Messages that
Resonate with Your Audience
Four Rules for Successful Product Launchs
From Pony Express to Drones:
Customers Insist on Timeliness
Beginnings and Endings Matter in Business
Bad News Can Spur Positive Change
How To Develop a Low-Tech Customer Relations Management System
Tips for Creating Online Surveys that Yield Good Information
Six Tips for Providers of Intangible Services
Three Steps to Giving Advice that Helps, not Offends
Should You Jump on the Next Bandwagon?
Fads and Your Business
Fake Claims Are Never Good Business
Eight Critical Lessons Learned from the Gig Economy
How To Build an Enviable Business Reputation
What Are Your Customers Doing at the "Moment of Choice"?
Make this Your Best Year Ever: Conduct a Mid-year Marketing Assessment
Eight Reasons Proposals Fail
The Problem with Pay-to-Play Political Surveys
Is Reducing Prices Good Business?
Lessons Learned from Burger King's Re-branding
Tips for Surviving the Fourth Industrial Revolution
How To Build Brands That Sell Themselves
Seven Tips for Cultivating Great Customers
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