Articles and Publications 2018 & 2019
For Email Marketing you can trust
Five Ways To Anticipate Disruption in Your Market
Net Promoter Score - Demoted Intention Is Not the Same as Actual Behavior
Tips for Counteracting Fake News
The Assumption Trap
What Happened to Hershey's Chocolate Syrup?
Six Questions To Ask Before Changing a Popular Product or Service
Is It Time to Demote the 4 P's? Five Lessons from Chinese Marketers
The Trouble with "Shrink It and Pink It"
Innovation and Four Other Ways to Compete
Can Companies "Do Good" While "Doing Well"?
Why Cross-Selling Could Be Bad Business
Educations' Failure with Data Collection - A Lesson for Businesses
Are Smartphone Surveys Effective?
Will Big Data Solve Your Business Problems?
Ten Lessons I Wish I had Learned in Business School
Is the Competition Beating You? Four Probing Questions for Assessing Your Competitors
Muscle Cars, not Sedans for New Saudi Women Drivers: Why Saudi Car Dealers Missed the Mark
Ten Guidelines for Gaining
Customers and Partners Trust
Six Good Reasons to Rebrand: Rebranding Is Not a Cure-All
Succeed with Ethical Marketing Practices
Five Tips for Making Personalization Work
How To Grow Your Most Promising
Market Segment: Lessons from Barneys New York
A Lesson from Winston Churchill
How Loyal Should You Be to Loyal Customers?
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