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How to Use Netnography to Gain Customer Insights
(Marketing Viewpoint November 2022)

Ten Ways to Arm Yourself Against Fake News
(Marketing Viewpoint October 2022)

Is the Competition Beating You? Four Probing Questions for Assessing Your Competitors
(Marketing Viewpoint September 2022)

Selfie Action Figures Created on 3D Printers: Personalizing or Customizing Your Products and Services
(Marketing Viewpoint August 2022)

Ten Ways To Get Clients and Customers To Trust You
(Marketing Viewpoint July 2022)

Tips for Responding to Changes in Customers' Behavior
(Marketing Viewpoint June 2022)

Should You "Just Say No"? Responding to "Unreasonable Requests"?
(Marketing Viewpoint May 2022)

How To Ask Questions that Will Help You Do Your Job
(Marketing Viewpoint April 2022)

Why Do Sales Reps Have Few At Bats? What is the Impact of Digital Marketing?
(Marketing Viewpoint March 2022)

What's Wrong with This Picture?
(Marketing Viewpoint February 2022)

Has Free Restaurant Bread Disappeared? Shrinkflation and Skimpflation
(Marketing Viewpoint January 2022)

Key Communications Strategies for Spinoffs
(Marketing Viewpoint December 2021)

Customer Delight Pays, but Need Not Cost Much
(Marketing Viewpoint November 2021)

Marketing Tips for Turbulent Times*
(Marketing Viewpoint October 2021)

How Can You Combat "Choice Paralysis"? Lessons from the Jam Study
(Marketing Viewpoint September 2021)

What Does Market Concentration Cost You?
(Marketing Viewpoint August 2021)

"Pandemic Paradox": Pivoting to "On the Fly"*
(Marketing Viewpoint July 2021)

The Best Sale We Make Is [Sometimes] No Sale At All
(Marketing Viewpoint June 2021)

How To Reach Clients Without Face-to-Face Contact
(Marketing Viewpoint May 2021)

What You Can Learn from Toyota and Adobe
(Marketing Viewpoint April 2021)

Root Beer and Tips for Service Providers
(Marketing Viewpoint March 2021)

Tips for Assessing Stakeholders' Post-Pandemic Behavior: Planning Must Begin Now
(Marketing Viewpoint February 2021)

Circular Business Models: Less Stuff, Less Waste
(Marketing Viewpoint January 2021)

Gig Economy Matchmaking: Two Case Studies
(Marketing Viewpoint December 2020)

93% of B2B Customers Read Reviews: Tips for Generating Good Reviews
(Marketing Viewpoint November 2020)

Blood and Thunder and Leadership Lessons
(Marketing Viewpoint October 2020)

The Wisdom of Dilbert: If It Offends, Don’t Send
(Marketing Viewpoint September 2020)

Lessons from the Toilet Paper Panic
(Marketing Viewpoint August 2020)

Winston Churchill and Leadership in Hard Times
(Marketing Viewpoint July 2020)

Forget the Pajamas: Hosting Successful Zoom Meetings
(Marketing Viewpoint June 2020)

Is Your Website Up-to-Date? A Checklist for Trying Times
(Marketing Viewpoint May 2020)

Marketing in the Time of the Coronavirus
(Marketing Viewpoint April 2020)

Does Your Brand Measure Up?
(Marketing Viewpoint March 2020)

Eleven Creative Tips for Business Researchers
(Marketing Viewpoint February 2020)

Are Your Customers Voting with Their Feet?
(Marketing Viewpoint January 2020)

Marketing Memo Archive: 2018-2019

Marketing Memo Archive: 2016-2017

Marketing Memo Archive: 2014 & 2015

Marketing Memo Archive: 2012 - 2013

Marketing Memo Archive: 2009 - 2011

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