Articles and Publications
Should You Rebrand? If It's Not Broken, Should You Fix It?
(Marketing Viewpoint September 2023)
Is It Possible To Get People To Change Their Minds?
(Marketing Viewpoint August 2023)
Do AI Generators Know What They Do Not Know?
(Marketing Viewpoint July 2023)
Trapped in Password Purgatory? Tips for Password Users and Companies Requiring Passwords
(Marketing Viewpoint June 2023)
Are You Ready for AI? Plagiarism and Other AI Challenges
(Marketing Viewpoint May 2023)
The Problem with Vegan Handbags: Four Marketing Best Practices That Spur Growth
(Marketing Viewpoint April 2023)
Tips To Help Service Businesses Succeed
(Marketing Viewpoint March 2023)
What Can Former Customers Tell You?
(Marketing Viewpoint February 2023)
A Lesson from the Fusion Reaction Team: Tear Down Department Silos
(Marketing Viewpoint January 2023)
Eight Marketing Lessons from the 2022 Election
(Marketing Viewpoint December 2022)
How to Use Netnography to Gain Customer Insights
(Marketing Viewpoint November 2022)
Ten Ways to Arm Yourself Against Fake News
(Marketing Viewpoint October 2022)
Is the Competition Beating You? Four Probing Questions for Assessing Your Competitors
(Marketing Viewpoint September 2022)
Selfie Action Figures Created on 3D Printers:
Personalizing or Customizing Your Products and Services
(Marketing Viewpoint August 2022)
Ten Ways To Get Clients and
Customers To Trust You
(Marketing Viewpoint July 2022)
Tips for Responding to Changes in Customers' Behavior
(Marketing Viewpoint June 2022)
Should You "Just Say No"?
Responding to "Unreasonable Requests"?
(Marketing Viewpoint May 2022)
How To Ask Questions that Will Help You Do Your Job
(Marketing Viewpoint April 2022)
Why Do Sales Reps Have Few At Bats? What is the Impact of Digital Marketing?
(Marketing Viewpoint March 2022)
What's Wrong with This Picture?
(Marketing Viewpoint February 2022)
Has Free Restaurant Bread Disappeared? Shrinkflation and Skimpflation
(Marketing Viewpoint January 2022)
Marketing Memo Archive: 2020-2021
Marketing Memo Archive: 2018-2019
Marketing Memo Archive: 2016-2017
Marketing Memo Archive: 2014 & 2015
Marketing Memo Archive:
2012 - 2013
Marketing Memo Archive:
2009 - 2011
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