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Articles and Publications

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The Trouble with "Shrink It and Pink It"
(Marketing Viewpoint June 2019)

Innovation and Four Other Ways to Compete
(Marketing Viewpoint May 2019)

Can Companies "Do Good" While "Doing Well"?
(Marketing Viewpoint April 2019)

Why Cross-Selling Could Be Bad Business
(Marketing Viewpoint March 2019)

Educations' Failure with Data Collection - A Lesson for Businesses
(Marketing Viewpoint February 2019)

Are Smartphone Surveys Effective?
(Marketing Viewpoint December 2018)

Will Big Data Solve Your Business Problems?
(Marketing Viewpoint November 2018)

Ten Lessons I Wish I had Learned in Business School
(Marketing Viewpoint October 2018)

Is the Competition Beating You? Four Probing Questions for Assessing Your Competitors
(Marketing Viewpoint September 2018)

Muscle Cars, not Sedans for New Saudi Women Drivers: Why Saudi Car Dealers Missed the Mark
(Marketing Viewpoint August 2018)

Ten Guidelines for Gaining Customers and Partners Trust
(Marketing Viewpoint July 2018)

Six Good Reasons to Rebrand: Rebranding Is Not a Cure-all
(Marketing Viewpoint June 2018)

Succeed with Ethical Marketing Practices
(Marketing Viewpoint May 2018)

Five Tips for Making Personalization Work
(Marketing Viewpoint April 2018)

How To Grow Your Most Promising Market Segment: Lessons from Barneys New York
(Marketing Viewpoint March 2018)

A Lesson from Winston Churchill
(Marketing Viewpoint February 2018)

How Loyal Should You Be to Loyal Customers?
(Marketing Viewpoint January 2018)

How To Craft Messages that Resonate with Your Audience
(Marketing Viewpoint December 2017)

Four Rules for Successful Product Launchs
(Marketing Viewpoint November 2017)

From Pony Express to Drones: Customers Insist on Timeliness
(Marketing Viewpoint October 2017)

Beginnings and Endings Matter in Business
(Marketing Viewpoint September 2017)

Bad News Can Spur Positive Change
(Marketing Viewpoint August 2017)

How To Develop a Low-Tech Customer Relations Management System
(Marketing Viewpoint July 2017)

Tips for Creating Online Surveys that Yield Good Information
and Good PR

(Marketing Viewpoint June 2017)

Six Tips for Providers of Intangible Services
(Marketing Viewpoint May 2017)

Three Steps to Giving Advice that Helps, not Offends
(Marketing Viewpoint April 2017)

Should You Jump on the Next Bandwagon? Fads and Your Business
(Marketing Viewpoint March 2017)

Fake Claims Are Never Good Business
(Marketing Viewpoint January 2017)

Eight Critical Lessons Learned from the Gig Economy
(Marketing Viewpoint November 2016)

How To Build an Enviable Business Reputation
(Marketing Viewpoint October 2016)

What Are Your Customers Doing at the "Moment of Choice"?
(Marketing Viewpoint September 2016)

Make this Your Best Year Ever: Conduct a Mid-year Marketing Assessment
(Marketing Viewpoint August 2016)

Eight Reasons Proposals Fail
(Marketing Viewpoint July 2016)

The Problem with Pay-to-Play Political Surveys
(Marketing Viewpoint June 2016)

Is Reducing Prices Good Business?
(Marketing Viewpoint May 2016)

Lessons Learned from Burger King's Re-branding
(Marketing Viewpoint April 2016)

Tips for Surviving the Fourth Industrial Revolution
(Marketing Viewpoint March 2016)

How To Build Brands That Sell Themselves
(Marketing Viewpoint February 2016)

Seven Tips for Cultivating Great Customers
(Marketing Viewpoint January 2016)

Marketing Memo Archive: 2014 & 2015

Marketing Memo Archive: 2012 - 2013

Marketing Memo Archive: 2009 - 2011

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