Articles and Publications 2020 & 2021
For Email Marketing you can trust
Key Communications Strategies for Spinoffs
Customer Delight Pays, but Need Not Cost Much
Marketing Tips for Turbulent Times*
How Can You Combat "Choice Paralysis"?
Lessons from the Jam Study
What Does Market Concentration Cost You?
"Pandemic Paradox": Pivoting to "On the Fly"*
The Best Sale We Make Is [Sometimes] No Sale At All
How To Reach Clients Without Face-to-Face Contact
(Marketing Viewpoint April 2021)
Root Beer and Tips for Service Providers
Tips for Assessing Stakeholders' Post-Pandemic Behavior: Planning Must Begin Now
(Marketing Viewpoint January 2021)
Gig Economy Matchmaking: Two Case Studies
93% of B2B Customers Read Reviews: Tips for Generating Good Reviews
Blood and Thunder and Leadership Lessons
The Wisdom of Dilbert: If It Offends, Don’t Send
Lessons from the Toilet Paper Panic
Winston Churchill and Leadership in Hard Times
Forget the Pajamas: Hosting
Successful Zoom Meetings
Is Your Website Up-to-Date?
A Checklist for Trying Times
Marketing in the Time of the Coronavirus
Does Your Brand Measure Up?
Eleven Creative Tips for Business Researchers
Are Your Customers Voting with Their Feet?
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