Marketing Viewpoint by Ruth Winett
Ten Ways To Get Clients and
A roofer proposed to install a partial new roof to prevent ceiling leaks in our house. The cost--over $8,000. The roofer did not get the job because we did not trust him. He had behaved unprofessionally, and it was unclear whether or not the leaks came from the roof. Any transaction with a provider of services or goods hinges on the provider's ability to establish trust.
To establish trust or confidence in yourself, your organization, and your products or services means that you:
Most of all, establishing trust means that you convey at the onset of an engagement that you sincerely want to help your customers/clients/patients. Then, you provide them with the right solution for their problems. A more trustworthy contractor told us the chimney was responsible for the leaks, not the roof. And, the chimney repairs cost a fraction of the cost of the partial roof that we did not need.
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