Marketing Viewpoint by Ruth Winett
What's Wrong with This Picture?
We are all complicit. It is very convenient to order things online, but for the sake of the environment, we all should be more thoughtful about our online orders. And, businesses should be less wasteful in the way they package and deliver orders.
Unfortunately, ordering several items from the same vendor at once may not work because the vendor may have run out of some of the items; moreover, the items may come from different suppliers. I ordered three items from CVS, expecting that the items would come in one box delivered at one time. Instead, I received three deliveries in three separate boxes.
As pictured below, one delivery consisted of a large box that only contained a single small bottle of vitamins. This was a waste of packaging and a waste of the time and energy of the people responsible for shipping, handling, and delivering the package. It was also a waste of gas. These small deliveries monopolize drivers and trucks that could be used for larger deliveries. Furthermore, delivery trucks for small shipments like these contribute to traffic congestion.
What can we do?
Let’s hope that as the pandemic ends businesses — and customers — will realize they have a collective responsibility to find new ways to reduce their environmental impact.
Actionable Business Insights
Copyright © 2/22 Ruth Winett. All rights reserved.
For Email Marketing you can trust
Winett Associates tel: 508-877-1938 email
©2022 Winett Associates. All rights reserved.