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Marketing Viewpoint by Ruth Winett

Is Your Website Up-to-Date?
A Checklist for Trying Times

Your website is your face to the world. Now, more than ever, you should review your website to make sure it reflects your company’s new reality and sends messages that are right for the moment. Review your website using the following checklist

  1. Is the content up-to-date? Does the site reflect changes in the availability of products and services, delivery dates, or prices?
  2. Are you posting new ways for people to access customer support during the quarantine? For the first time, The Framingham Public Library is offering online chat services during normal business hours.
  3. Do you have special content or even a separate portal for employees? Many will have questions about their paychecks, vacation and sick days, or unemployment eligibility.
  4. Is the language clear and to the point? Dividing up long sentences will increase clarity.
  5. Are images and charts up-to-date? What about the website’s copyright date?
  6. Is the entire site easy to read? Fonts should be readable, and text and images should display clearly on cell phones, as well.
  7. Do all links work? Can you navigate from one point to another without losing the connection? Impatient people will try once or twice and then leave.
  8. Have you prepared new content to add to the site when your business reopens? Companies with a national footprint could have different reopening schedules for different states.
  9. Have you developed new ways to drive new visitors to your site? You could post a blog or comment on articles written by experts in your industry and include your URL.
  10. Are you sharing any good news? Some corporate foundations are funding food banks and other non-profits that provide clothing or temporary shelter. One local company has converted its production line to produce hand sanitizer solution. Individual employees may be making masks or preparing food for medical professionals and should be recognized in your blog.

In difficult times, it is essential that companies review their websites and other social media postings to make sure the content is current and that it reflects the company and the times.

Actionable Business Insights

Copyright © 5/20 Ruth Winett. All rights reserved.

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