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Peter Norton of NMS Wins Writing Contest (Marketing Memo, February, 2005) Peter Norton, Webmaster at NMS Communications, has received a Barnes & Noble gift certificate for his "winning" submission to our 2004 Bad Writing Contest. Here is Peter's entry:
INFLATING TWO SENTENCES TO SIX SENTENCES Contracts and other legal documents lend themselves to repetition and overly complex language. Problem: In the above example XYZ is reluctant to say that they don't give refunds. Therefore, XYZ uses ponderous and repetitive language. Here is a summary of their termination policy:
Revision: If you cancel your maintenance contract, you will not receive a refund, and your maintenance contract will continue in effect until the Expiration Date. Furthermore, if you cancel your maintenance contract, you will be subject to XYZ's re-installation policies. Reread reports and email messages before distributing them. Eliminate repetitive sentences, and recast unclear sentences. Ask someone else to review what you have written. WHAT'S NEW AT WINETT ASSOCIATES Acquisition services: Are you interested in talking with companies about mergers or acquisitions? We will work with you to establish search criteria and develop a search process, timeline, and budget. Then we will present you with the companies that best meet your criteria. We can also make the initial overtures to the companies you select and set up preliminary conversations. Monitoring services: Would you like to monitor new developments in a market or technology without burdening your staff? We can monitor technologies, product categories, or industries, synthesize our findings, and provide you with regular updates. Winett Associates provides market analysis and writing services.
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