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Approach
Why Market Research?
Why Case Studies?
Projects
Clients
Background
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Industries
Marketing Memo Articles
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Professional Approach
By working with you throughout the assignment, we make sure you get
the results you need, on time, within budget -- and in a form that is
useful to your organization. The process generally includes the following
steps:
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A thorough assessment of your business problems and
business objectives. |
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Preparation of a project plan and a project schedule. |
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A comprehensive survey of secondary information, using
traditional and electronic information sources. |
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Interviews of vendors, users, and experts in industry,
academia, and government. |
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Careful analysis of the data. |
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Regular progress reports. |
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For market research assignments: a succinct presentation
of conclusions, as well as recommendations that you can act upon. |
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For writing assignments: a professionally written
piece that you can print or use on your Web site. |
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