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Ruth Winett founded Winett Associates in 1992 to provide market research and writing services that help companies grow.

Previously, Ruth was an Analyst at FB Partners, an international consulting firm; a Product Manager at Venture Economics, a publishing and consulting company; and a Research Coordinator at Leading Edge Products, a personal computer company.

She was also an instructor at Babson College, Framingham State College, and Lesley College and presented business writing workshops to information technology professionals (IT) in the US and the UK. Ms. Winett also presents guest lectures on market research to business groups and college classes.

She received an MBA from Babson College, an MAT from Harvard University, and a BA from the University of Pennsylvania, where she was elected to Phi Beta Kappa.