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Marketing Memo Articles |
Articles and PublicationsCall to request copies of back articles Marketing Memo Does the Smoke Detector Make a Distinctive, but Natural Chirp? (Marketing Memo, February, 2008) Eight Market Analysis Traps To Avoid Check Out Some New Search Engines; Banish
Management Speak The Five C's of Company Research Uncovering Competitor Information Foreign Partners Are the Face You Present
to International Customers Customer Disservice Market Segmentations That Matter Free Web sites That Will Help You Do Your
Work The Right Marketing Programs and Budgets
for Heavy Scrutiny Offerings Eight Tips To Make Sure Your Web site
Is the Best It Can Be Emerging Tech Engineers Need to Work with
Marketers Roy Komack and Peter Norton Win 2005 Writing
Contest Marketing Memo Archive: 2001-2005 Other Publications Call 508-877-1938 to request copies of back articles. "Spying on Competitors Who Hide in Private Realm" (Mass High Tech, May 8-14, 2000) "Marketing: Web is TV of the 2000s" (Mass High Tech, Jan. 24-30, 2000) "Don't Let e-Commerce Keep You from Customers" (Mass High Tech, Sept. 27- Oct. 3, 1999) "Listening to Customers" (IT Performance Improvement, August, 1999) "Q&A: How to Build an Effective Company Web Site" (Boston Business Journal, April 9-15, 1999) "Know Your Global Markets and Sources to Prevent Nasty Shocks" (Mass High Tech, Nov. 16-22, 1998) "Measuring a Company's Success" (Winett Associates Memo, September, 1998) "Using e-Mail to Advance Your Career" (IT Performance Improvement, August, 1999) "Dissatisfied Customers Tell Nine Others Their Troubles" (Mass High Tech, March 9-15, 1998) "Research Can Bring Foreign Lands into Focus" (Mass High Tech, Jan. 5-11, 1998) "Concept Testing Can Help Turn Good Ideas into Reality" (Boston Business Journal, June 13-19, 1997) "User Feedback: Rules for Computer Market Research" (Boston Business Journal, September 29- October 5, 1995) "Thorough Research Effort May Prevent Costly Errors" (Business Marketing, November, 1994) Hypertext/Hypermedia: Technology, Markets and Strategies Neural Networks: Computers that Think "Writing Tips" a twelve articles series published in Computer World Other articles published in Mass High Tech, The Boston Business Journal, and similar publications. |
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