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Marketing Memo Articles

Articles and Publications

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Marketing Memo

Does the Smoke Detector Make a Distinctive, but Natural Chirp? (Marketing Memo, February, 2008)

Eight Market Analysis Traps To Avoid
(Marketing Memo, December, 2007)

Check Out Some New Search Engines; Banish Management Speak
(Marketing Memo, October, 2007)

The Five C's of Company Research
(Marketing Memo, August, 2007)

Uncovering Competitor Information
(Marketing Memo, June, 2007)

Foreign Partners Are the Face You Present to International Customers
(Marketing Memo, April, 2007)

Customer Disservice
(Marketing Memo, February, 2007)

Market Segmentations That Matter
(Marketing Memo, December, 2006)

Free Web sites That Will Help You Do Your Work
(Marketing Memo, October, 2006)

The Right Marketing Programs and Budgets for Heavy Scrutiny Offerings
(Marketing Memo, August, 2006)

Eight Tips To Make Sure Your Web site Is the Best It Can Be
(Marketing Memo, June, 2006)

Emerging Tech Engineers Need to Work with Marketers
(Marketing Memo, April, 2006)

Roy Komack and Peter Norton Win 2005 Writing Contest
(Marketing Memo, February, 2006)

Marketing Memo Archive: 2001-2005

Other Publications

Call 508-877-1938 to request copies of back articles.

"Spying on Competitors Who Hide in Private Realm" (Mass High Tech, May 8-14, 2000)

"Marketing: Web is TV of the 2000s" (Mass High Tech, Jan. 24-30, 2000)

"Don't Let e-Commerce Keep You from Customers" (Mass High Tech, Sept. 27- Oct. 3, 1999)

"Listening to Customers" (IT Performance Improvement, August, 1999)

"Q&A: How to Build an Effective Company Web Site" (Boston Business Journal, April 9-15, 1999)

"Know Your Global Markets and Sources to Prevent Nasty Shocks" (Mass High Tech, Nov. 16-22, 1998)

"Measuring a Company's Success" (Winett Associates Memo, September, 1998)

"Using e-Mail to Advance Your Career" (IT Performance Improvement, August, 1999)

"Dissatisfied Customers Tell Nine Others Their Troubles" (Mass High Tech, March 9-15, 1998)

"Research Can Bring Foreign Lands into Focus" (Mass High Tech, Jan. 5-11, 1998)

"Concept Testing Can Help Turn Good Ideas into Reality" (Boston Business Journal, June 13-19, 1997)

"User Feedback: Rules for Computer Market Research" (Boston Business Journal, September 29- October 5, 1995)

"Thorough Research Effort May Prevent Costly Errors" (Business Marketing, November, 1994)

Hypertext/Hypermedia: Technology, Markets and Strategies

Neural Networks: Computers that Think

"Writing Tips" a twelve articles series published in Computer World

Other articles published in Mass High Tech, The Boston Business Journal, and similar publications.