Marketing Viewpoint by Ruth Winett Tips for Creating Online Surveys that Yield Good Information and Good PR Online surveys are a convenient way to obtain feedback from customers, prospects, and employees. However, it takes skill to construct a survey that will provide you with useful insights. And, it takes skill to construct a survey that leaves participants feeling good about your company. Here are some tips, followed by information on three free online survey services. Before you begin
What questions will provide you with the desired information? (Keep it Simple--KISS)
Administration
Conclusion Constructing a survey that yields useful insights is challenging. Regard surveys as a point of contact with your target audience. If you launch a poor survey, people won't complete it, plus it will reflect poorly on your company. Finally, respondents expect you to do something about the issues they raise. After all, they have expended time and energy to answer your questions. Survey Services--all are mobile enabled Qualtrics (https://www.qualtrics.com ) -- basic service is free. Surveys related to Customer, Employee, Brand, and Products. Qualtrics offers 100 Responses; 10 Outgoing Emails; 8 Question Types; One Active Survey; (Upgrading will enable multiple active surveys); Unlimited Questions; Summary Reports & Filtering; Survey Logic & Randomization; and Online Reporting. Survey Gizmo (https://www.surveygizmo.com)-- basic service is free. Survey Gizmo offers well-constructed templates for various types of surveys. They provided my company with superior phone support. Survey Monkey (https://www.surveymonkey.com) -- basic service is free. Survey Monkey provides seven types of templates and dozens of sample questionnaires. They also provide lists of respondents ($100 for 100 completes, 10 questions, their list). Copyright © 6/17 Ruth Winett. All rights reserved.
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