Marketing Viewpoint by Ruth Winett Seven Tips for Cultivating Great Customers
Google lists a whopping 83.9 million articles on customer satisfaction: how to measure it and what to do when things go wrong. However, great customer relationships don't spring up automatically. You need to cultivate them.
Ideally, customers tell you what they need and why. In addition, they promptly provide the background information you need. Ideal customers do not make arbitrary changes to the project or the schedule. As a vendor, you have to do your part. It takes hard work to develop great customer relationships. This can be your goal for 2016. We can will help you identify and research potential customers.
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