Ask Questions To Identify the Jobs To Be Done for Your Customers
Providers of products and services perform jobs that customers and clients need to do but cannot do by themselves, claims Clayton Christensen of the Harvard Business School. (Click here to see our August newsletter)
How do you identify the jobs to be done? Ideally you would observe clients or customers at work to identify these jobs. When observation is impractical, you could instead ask a series of questions to identify the jobs. Then, you could ask yourself a few questions to decide whether or not to undertake the jobs. Here are some questions we have developed.
What Are the Jobs?
To uncover the jobs your clients or customers want to have done, ask:
Are These Jobs for You?
To check if the needed jobs are consistent with your company's goals and expertise, ask yourself:
Centering questions around specific jobs or tasks to be done rather than around vague problems that need solving will give you a better sense of how to help your customers or clients.
We can help you by designing and posing questions that will help you identify specific jobs to be done for your customers and clients.
Call today to discuss it in more detail: 508-877-1938.
Copyright © 9/12 Ruth Winett. All rights reserved.
For Email Marketing you can trust
Winett Associates tel: 508-877-1938 fax: 508-877-9409 email
©2017 Winett Associates. All rights reserved.